Retail Business

Improve the cost-effectiveness of your direct marketing programs. Take advantage of our proprietary address library, which is built from a variety of data sources. It incorporates an updated knowledge base to enhance address matching and help boost your accuracy rate.

Also choose from these powerful products to increase the effectiveness of your marketing programs:

Use Structured Address to correct and standardize your customer files. This reduces undeliverable mail, saves wasted postage and production costs, and increases the cost-effectiveness of your campaigns.

Improve your targeting with Pinpoint, our customizable segmentation tool combining credit, census and property data. Better understand the behaviours of your consumers and prospects. Tailor your offers and messages to specific recipients. Pinpoint is the first and only segmentation tool for the Hong Kong market to combine these three types of data.

Personal Loan Score predicts delinquency of unsecured loans over the next 12 months. This score can help you evaluate credit in initial applications and loan assessments.