Marketing Services

With the right information you can increase the value of your current customers and identify the right prospects. By combining key data and advanced analytics, we can help you find and reach more profitable opportunities.

Build stronger relationships with your customers
When you know more about your customers, you can develop deeper relationships and build loyalty. You can use our credit reports, credit scores and other services to better manage risk, cross-sell products and services, increase credit limits, prioritize accounts and set pricing strategies.

Find more profitable opportunities
We can help you determine the right markets to enter and plan the appropriate strategy. Improve your marketing throughout the customer lifecycle and reach more of your financial goals.

Take advantage of our innovative products, including Pinpoint, our customizable segmentation tool. Pinpoint combines bureau credit data, census data and property data. This innovative product can help you better understand the behaviour and market potential of your consumers and prospects.

For example, you can use our Payment Behaviour Score to predict the likelihood that consumers will pay in full over the next 12 months. This can help you segment customers and prospects more effectively and improve the effectiveness of strategic planning and portfolio management.