Consumer Pulse Wave 1

Over 70% of Hong Kong consumers indicate that the COVID-19 pandemic has negatively impacted their household income due to reduced working hours and household job loss.

The Kowloon region appears to be most significantly impacted, as nearly 4 out of 5 (79%) consumers located there indicate a negative impact on their household income.

Nearly 7 out of 10 (69%) consumers who have been impacted are concerned about the ability to pay current bills and loans. Credit cards, rent payments and insurance premiums are of the most concern.

70% of respondents indicate they will be short at least HK$ 4,000, with an average gap of HK$ 9,645. The majority (51%) plan to use savings to help cover the deficit.

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