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Product

CAMEO

Target marketing campaigns more effectively with advanced audience segmentation.

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Here’s what you can do with CAMEO.

Socio—economic and geodemographic information helps you unlock actionable insights to see how customers fit into detailed segments, so you can deliver relevant communications to the right people at the best time to attract, engage, satisfy and retain them.

Get CAMEO

Gain regional and international insights

Use different levels of segmentation into 36 global markets (with 9 in Asia Pacific) to better understand and target consumers locally and beyond.

Build relationships

Capture data-driven insights on individuals to tailor more compelling product offerings.

Define new sales territories

Use geographical insights to pinpoint the best prospects and optimise new store locations.

Improve risk profiling

Gain more specific, predictive insights into newly targeted customers' behaviours.

Maximise the media mix

Leverage sociographic profile insights to develop audience-relevant media campaigns to increase business and reduce marketing costs.

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